Realtors and homeowners find themselves wrestling with the question of which staging technique to deploy at their property, physical or virtual. In a time when the pandemic has pushed us to think differently about the ways in which we use technology, virtual staging has gained traction over the recent months. However traditional physical staging stands the test of time since its inception in the 1970’s. To decide which investment provides the highest return and value, home sellers and realtors should decide on the true goal of deploying the staging strategy. The most common goal is to sell the home for the maximum potential in the least amount of time.
In order to achieve maximum potential, it is important to understand buying behavior. According to the National Association of Realtors, 97% of home buyers used the internet to search for a home. This set a record over previous years. Thus, home sellers must make a good first impression through pictures to create property awareness. These pictures must give off a light and livable vibe that showcases the best features of the home and feels spacious. The key preparation to accomplish this is a balanced and strategic design concept.
The second and most important step tasked to home sellers and realtors is to convert awareness of the property into serious interest for one or more potential home buyers. Often this interest translates to written offers. The conversion from awareness to interest happens when the potential buyer makes an emotional connection to the space. While virtual staging gives you a platform to showcase your home online, physical staging ensures that the house looks and feels just as good as it did online.