How do you grab a buyer’s attention when they’ve already looked at numerous properties that day? How do you stand out among all the other homes with granite counters, stainless steel appliances and hardwood floors? The answer might surprise you. Staging!
Anyone can put artwork and furniture in a room and call it staged. What sets apart an average home stager from a great home stager? Creativity!
“Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.” Human Motivations, 3rd ed., by Robert E. Franken (page 336).
Creativity is not something that can be learned; it’s an innate quality. The best home stagers use their craft to visually communicate to potential home buyers the use of the home. This is done through creating a corner, a vignette, or a niche with something that transcends the buyers senses letting them dream of a new life. It could be one item, a grouping, a particular accent color, or something special and unexpected and yet familiar, all at the same time.
Creativity solves problems. Staging helps to create maximum impact through careful deliberation and strategic intention. Often furniture is analyzed to see if fits aesthetically and spatially in certain rooms, art is strategically placed to draw the eye in certain directions, and decor is delicately placed in precise locations to keep the eye focused on the best qualities of the home.
At the end of the day, home stagers are in the business of selling homes. Stagers with creativity in their toolbox is crucial to getting the job done. Let Nesst Companies be the key tool in your toolbox to achieving a sold sign on your property today.
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